Stay Ahead of the Curve: Proactive Selling

Stay Ahead of the Curve: Proactive Selling

As with anything else in life, becoming proactive in your pursuit of a particular goal will ultimately pay off. Everyone has heard the stories of men and women that took the reigns of their career and were able to rise through the ranks of their profession to a position of power. We’ve also all have the friend who hates his or her job, complains constantly, but does nothing to change the situation. Don’t be that person.

Getting proactive in your attempt to sell your home is perhaps the most rewarding, effective step you can take. While many sellers are more than happy to let their real estate agent take over and supply periodic updates on the situation, more and more, sellers are getting actively involved in the process to push a home sale along better than a real estate agent alone.

Know Your Home’s Weaknesses
Too many sellers these days are relying on the home inspection as part of the real estate process to tell them what needs to be fixed with a property and what the buyer might take an issue with. Don’t wait for an inspector to go through your home and point out problems after you’ve already accepted an offer. You run the risk of being surprised and having to negotiate a potential problem with an unhappy prospective buyer.

Instead, take it upon yourself to fix what needs to be fixed and perhaps commission your own appraisal. Getting your furnace or roof certified can speak volumes to a buyer that will appreciate not having to wait for an inspection to be sure that they are buying a quality home. If your personal inspection does turn something up, fix it and trumpet your new furnace or roof in your marketing materials for the home.

You can even go so far as to get an estimate for a repair that might be necessary and supply it as part of the materials you give to an interested buyer. Often times, that buyer will appreciate the fact that you have disclosed the true condition of the property and are willing to solve the problem over the course of a real estate negotiation. Getting this kind of information out in the open will only foster a stronger relationship between buyer and seller.

Follow Up With Interested Buyers
Your teacher may have told you that the best information you can get from a test you’ve taken is an understanding of the questions you got wrong. The same is true for showing a home, an exercise in dressing up your home in an attempt to give an interested buyer the best possible view of your real estate. Not every showing leads to a contract offer, obviously, and understanding what each one did not might help you better market your property.

It can be very easy to chalk up a fruitless showing to a less-than-committed buyer, but going the extra mile and getting information on why the home wasn’t up to snuff will help you later. You can contact the real estate agent of the interested buyer directly to get your reason. Don’t be pushy and certainly don’t be rude. Simply state that you’d like to know if there are steps you can take to make the home more inviting to the next interested buyer that takes a showing.

These steps can easily be taken in conjunction with a real estate agent that will likely appreciate the role you want to take in the selling process. Selling your home is often a team effort between you and your realtor, so bring a proactive nature to that team can help sell your home faster. Be that proactive person instead of the sit-back-and-take-it seller that is so common.

This is another original article by Joe Lane, co-owner of The Lane Real Estate Team at http://www.joelane.com/. Are you looking for an experienced Tri City WA Real Estate agency? With 20 years of service based, business experience, Joe and Colleen Lane work hard to serve home buyers and sellers for the Tri Cities of Washington’s Kennewick, Richland, Pasco, and surrounding areas.

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      Matthew De Fede SFR

      COLDWELL BANKER Residential Brokerage

      The Best Web Site For Nutley Real Estate, Clifton Real Estate, Belleville & Bloomfield NJ

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            Buying or Selling a home in Nutley, NJ

            Selling or Buying A Home in Nutley NJ, Experience The Coldwell Banker Residential Brokerage Difference. We Are The Nutley NJ Real Estate Experts. I Specialize in Townhomes in Cambridge Heights & Cambridge Crossings.

            Thinking About Selling Your Home in Nutley New Jersey

            I believe that selling a home in Nutley in today’s economic environment has to be a “PROACTIVE” approach, no longer can an agent take a listing agreement throw the home up on the Nutley MLS and hope that its sells, we are just not in that type of market  My approach to home selling in Nutley is very different than many of the other agents in Nutley NJ.
            I use all the latest selling tools and technology to market your home in Nutley ie: Web, Social Media, Text Alerts, Personalized direct mail and more. I also use the conventional means as well, I like to create a buzz around your home or real estate you are selling and I treat it just like we would a marketing campaign in Nutley, combined with the Coldwell Banker Residential Brokerage Brand We Market Your Nutley property Several Different Ways, Web, Social Media, Print, TV, Radio, Ask about our “LEAD ROUTER DIRECT RESPONSE” Marketing Program & our Coldwell Banker Home Warranty if your agent does not offer this they are not a COLDWELL BANKER Residential Brokerage.

            Here are some of the marketing components I use to get your home sold:

            -Multiple MLS Listings (Garden State & New Jersey MLS)

            -Direct Mail Announcing The Sale of Your Home

            -Lead Router Online Marketing System (*Coldwell Banker Residential Brokerage Only)

            -Coldwell Banker Web Sites (www.coldwellbanker.com & www.cbmoves.com)

            -Trulia, Yahoo, Google, Bing, Zillow, NYtimes, NJ.com and 300 other web sites

            -Local “Nutley” Web Sites (localized web campaign) (*Matthew DeFede Only)

            -Social Media Sites (Facebook, Twitter & MySpace) (*Matthew DeFede Only)

            -Open Houses advertised in News Print & Web (*Coldwell Banker Residential Brokerage Only)

            -Coldwell Banker Home Warranty Program (*Coldwell Banker Residential Brokerage Only)

            and so much more, selling homes and real estate in Nutley is my passion!

            “Ask About Our Cambridge Heights Townhome Marketing Program”

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              #1 Are You A Franchise Company or Part of a Larger Firm, Just because the office looks impressive does not mean the agents are.

              #2 What is your Marketing Plan for my home? do you have it in print, don’t just give me lip service about who you know in town, sometimes an agents reputation is more important than all the marketing they may do. Ask around about your agent before you sign that listing agreement.

              #3 Will you do an open house at least 2-3 times per month? Where do you advertise my Open House? Will you put it online and inthe Newspaper?

              #4 Once I sign the Listing agreement are you just going to hand me off to one of your assistants? Some agents use assistants like gophers and just wind up handing your most valuable asset off to an under qualified assistant or other agent and you never hear from that agent again until it’s time to re-list. Insist on a call every week for a status update, usually Monday mornings are the best time to schedule these calls.

              #5 Find out how much traffic your home get’s on the weekends (if the property is vacant) also have a lock box installed, does not matter if its a rental or sale, every listing should be treated equal.

              #6 Ask about the commission your paying, are they giving and equal share to participating brokers? this can out you at a disadvantage if they are not.

              #7 Do you offer a home warranty like Coldwell Banker Residential Brokerage does?

              #8 What if I want to break my listing agreement with my firm, can I do that?

              I hope these 8 questions help you flush out which Real Estate firm you decide to list your home with in Nutley, please contact me if you have any questions.

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                1) Meet agents out in their working environment, not in their offices. Good agents spend very little time at their desks.

                2)Make sure the agent has closed many properties and has worked a few years at least. The average real estate agent closes only 1 or 2 houses a year. More closings mean more experience.

                3)A great place to meet agents is at open houses. Don’t worry that you are not interested in that particular property. The agent knows that open houses rarely produce a buyer for that home and use the open house as a tool to find buyers.

                4)Make sure your agent is online. Having a web savvy agent is very important today as over 85% of all buyers initially see their homes online. Great agents have laptops and often have moved to mobile technology to assist. A real estate agent in today’s world must email, text, and be available to buyers and sellers alike. Also must understand Search Engine optimization and not have to many assistants

                5)Look for signs that the agent is busy. A hard-working, go-getter of an agent is good. Be careful, sometimes they are too busy. A real estate agent can only effectively work with about a half-dozen buyers and a dozen sellers at any given time to properly give the time needed to a buyer. If they pass you to an “assistant”, move to another agent that will give their time to you.

                6)See how the agent’s MLS listings come up in searches. When listing in todays market, all listings from small to big should have professional photos – this is the first sign of a professional real estate agent who understands todays market.

                7)Check the references that an agent should be able to provide you. Ask the other real estate agents you interview if they know the other agent and if they respect them as a real estate agent. If they start bad mouting another agent move on.

                8)Ask “Can you recommend service providers who can assist me in obtaining a mortgage, making repairs on my home, and other things I need done?” Keep in mind here that a real estate agent should generally recommend more than one provider and shouldn’t receive any compensation (ethical issues tend to arise when this happens).

                9)Ask Who the agent is working for in the transaction, the buyer or the seller (a real estate agent selling a house almost always works for the seller and tend to spin things a sellers way)

                10)Ask “How will you keep me informed about the progress of my transaction? How frequently?” Using what media? Again, this is not a question with a correct answer, but that one reflects your desires.

                11) Last but not least find out what your agent is doing from Friday to Sunday, if they are not working two of those days I would look for another agent.

                To get a home sold in Nutley, Belleville, Clifton or Bloomfield NJ Call Matt@ 973-846-0065

                http://www.HomesInNutleyNJ.com

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