Featured Story Of The Month in The Nutley Journal

Realty Executives Elite Homes is The Featured Story of The Month

Matthew De Fede

By Chuck O’Donnell
Staff Writer
Each year, tech-savvy customers who have grown up during the Internet Age and are fluent in social-media platforms such as Facebook, Twitter and Instagram make up more and more of Matthew De Fede’s clientele. As a Realtor, he has needed to constantly innovate new ways to meet these potential clients where they live – on their phones – in order to bring them where he lives — Nutley.
Whether it’s data mining, precision advertising or value-added videos, De Fede has been at the vanguard of a new approach to the real estate industry. By continually integrating technology into his business, Realty Executives Elite Homes, De Fede has been able to market his services to more people, better serve his clients and set himself apart from other agents.
“I get asked all the time by my regional directors, ‘Who’s your competition in town?’” De Fede said. “I go, ‘Well if you think about it, I don’t really have any because nobody is playing in that space.’ I’m Amazon, they’re Bradlees.”
Gone are the days, De Fede said, when the only way someone in the market could get information was to wander into a real estate office and thumb through the massive binder of properties listed in the Multiple Listing Service, or MLS in real estate parlance. Also gone are the days of sitting at a desk and waiting for a phone to ring.
Today, some transactions are done by a click, a text or an email.
For example, prospective buyers who see a charming house on, say, Grant Avenue or High Street, don’t even have to set foot outside their cars to get a close-up look on the interior. By punching in a code, they can take a virtual tour on their phone.
“But what happens with that, that actual lead, or that client’s information automatically gets sorted over to the listening agent via text message so we can follow up,” De Fede said. “So our whole advantage is speed to lead. So as soon as somebody signs in there, we’re on the phone two minutes later (saying), ‘Hey, we saw you saw the home. Would you like to get an actual tour of it?’ So that’s technology that we’re pioneering. Nobody else in town has that.”
Retargeting has also been an effective tool. Here’s how it works. De Fede will take a new listing, do all the photography, put it all on the MLS and give it its own website. That allows him to encode a targeting cookie that can seek potential buyers.
“So now we take that and put it on Facebook and we boost it, boost it a certain area, a certain demographic,” De Fede said. “So, if we are selling a home that’s $350,000, a first-time homebuyer, we’re not going to look for people making salaries of $500,000 and up. We’re going to look at a certain salary, if they’re getting engaged, did they just have a baby, are they looking to move. What are their behaviors? We target their behaviors.”
He said 85 percent of his clients are people from New York who are looking to settle down and start a family in Nutley. They sometimes take a virtual tour or two and ride off back to the city. De Fede, however, can retarget them whether they are riding the subway or walking in Time Square.
“Now they leave, a couple of days later, they’re surfing the web,” he said. “Ads are popping up on Home Depot. They’re popping up on Kohl’s. They’re popping up on all different sites.”
The future is video, he said. It has an immediacy that people will continually crave. Within two years, he predicts, Facebook will be nothing but videos. In time, he thinks he’ll be Facetiming with customers around the country, selling them homes.
“It’s going to be the push-button mentality of, ‘Hey, I like this home. Can you walk me through it? I want to buy it,’” De Fede said. “Click a button and, boom, I have a mortgage. That’s where we’re heading. What’s going to happen is it’s going to kill off those people who don’t adapt, and there’s a large amount of people who haven’t adapted to the technology that’s already in place.”
De Fede, who has been a Realtor for about 15 years, remembers going to arcades and comic book shops in Nutley during the golden-lit days of his childhood. His family has called this 3.5 square-mile town home for some 80 years.
He wasn’t always destined for greatness, however. He describes himself as an F student who was placed in remedial reading. In high school, however, his guidance counselor recognized his artistic talents and talked him into switching into a vocational school.
De Fede’s life changed. He felt a sense of purpose. His self-esteem rose, and he was getting A’s across the board.
He went to college and studied illustration. Soon, he was working for several corporations as an art director. He also started working with real-estate agents, buying two or three properties a year. He realized he could probably do it without their help, so he went and got his license.
“I liked it,” he said. “Then I said, ‘Wait a minute, what if I merge two of my passions: real estate; and marketing design and marketing. That’s how my business came about. So, I look at this as an ad agency. I have it up on the wall: We’re a tech-driven ad agency. That’s exactly what we are.”
The technology part of it came while he was working for ad agencies in the early 1990s. When AOL and dial-up were cutting-edge technology, he and a friend learned HTML and learned how to create websites. De Fede was doing it on the side until he got hired to create sites for Ford and a few TV networks.
And now Realty Executive brings together his areas of expertise and his various passions. That allows him to be hands-on in every aspect of the business, from marketing to advertising to customer service to selling.
“That’s the advantage,” he said. “That’s the cornerstone of the business because the knowledge and stuff that I have done in the past, I’m implementing into my business every day. Larger companies, competitors, they have to go out and hire an agency.”
And he’s confident it will help him reach even more potential homebuyers, wherever they may live.
Realty Executives Elite Homes is located at 653 Franklin Ave. in Nutley. Matthew De Fede can be reached at 973-846-0065, office; or 862-228-0054, cell. His email is matthewdefede@realtyexecutives.com.

Cambridge Heights in Nutley New Jersey

Cambridge Heights in Nutley New Jersey

I specialize in Cambridge Heights in Nutley, Thinking about buying or selling a townhome in Cambridge Heights in Nutley NJ? I have a growing database of New York City buyers that are looking for town homes & condos in Cambridge Heights in Nutley NJ. I specialize in selling and marketing properties in Cambridge Heights in Nutley, I can show you how I can market your property and get it sold the fastest and get you the most amount of money! For a FREE no-obligation marketing consultation call me at 862-228-0554. I also have Cambridge Heights Units for Sale that are not currently being marketed publicly please contact me for a list of these homes. The Cambridge Heights Clubhouse is a lovely space for both community events and private parties. Board meetings, community seminars, and various classes are held periodically in the clubhouse. It’s also available for both weekday and weekend private event rentals. The clubhouse has a capacity of 97 people, includes tables and chairs for party use, and has a full kitchen including a refrigerator, stove, and microwave. You can view the Cambridge Heights calendar to check for date availability and to find out any upcoming community events that might be happening in the clubhouse. To rent the clubhouse for a private party, please call Debbie Quattrocchi of Taylor Management (973.662.0404) to hold your date. A Clubhouse License Agreement Form must be completed and deposit made to secure your date. Please see license agreement for rules and usage guidelines. For community-wide events please refer to the Clubhouse Usage Form ).

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Matthew De Fede – Realty Executives Elite Homes

Matthew De Fede – Broker/Owner of Realty Executives Elite Homes

Matthew is an award winning New Jersey Broker/Salesperson, working with first time home buyers, Luxury home buyers and Investors of Real Estate. For more than 10 years now Matthew has been working in the Northern New Jersey & New York City markets he specializes in New York City Commuters, Essex County & Bergen County area homes well versed in home financing, Short Sale Certified and a Certified Negotiations Expert Matthew will make your home buying or selling experience a top notch transactions.

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How to increase your home value in Nutley

Nutley Home Value

Increase Your Home’s Value Up to 28% with These 5 Tips

Great curb appeal not only makes your home the star of the neighbourhood, it can also improve its value and help you sell it for more. Whether you’re thinking of listing your home or just want to make your home the envy of your neighbours, here are several ways to increase your home’s curb appeal.

1. Make your home’s exterior look like new.
For many potential buyers, the condition of the exterior of a home can offer clues to the condition of the interior. The first place to start when boosting curb appeal is the exterior of your house.

Paint. Paint is the best way to make your home appear newer. While you can paint your home yourself, if it’s large or more than one story, consider hiring a professional. Painting has a 55 percent return on investment.1

Maintain your siding. Over time, weather and the elements can make your home’s siding appear dull and dirty. Use a pressure washer to clean stains, spider webs and accumulated dirt and grime, or use a soft cloth and a household cleaner to get into those small nooks and spaces. Although the average life expectancy of siding ranges from 60 to 100 years, depending on the material, extreme weather may reduce this number. Replacing worn or damaged siding will boost curb appeal and may help your home sell for more.

Paint or replace garage doors. If your garage doors are in good condition, give them a new coat of paint. If they’re beginning to show their age, consider replacing them. Not only will new garage doors improve the look of your exterior, they’re also more energy efficient and better insulated than older models.

Maintain your fence. Replace rotted or worn posts and panels and freshen it up with a coat of paint. If you have a hedge that serves as your property’s border, keep it trimmed and in good shape.

2. Pay attention to the small details.
The small details tie your home’s exterior together and help it stand out from others in the neighbourhood.

Paint front door, trim and shutters. This inexpensive improvement adds brightness to a home, whether you choose a bold colour, a neutral tone or classic white.

Install new door fixtures and be sure they match in style and finish and complement the style of your home.

Update your house numbers. Make sure potential buyers and guests can find your home. If the numbers have faded or need an update, replace them. If choosing a metallic finish, make sure it matches the finish of your exterior light fixtures.

3. Tend to your driveway and lawn.
A well-designed and managed landscape may add up to 28 percent to the overall value of your home.2 Additionally, professionally done landscaping not only adds value, it may help your home sell faster as well.

Place a border along your driveway or walkway made of brick, stone, pavers or another hardscape element to add visual interest to a plain driveway.

Maintain your green space. If you have grass, a well-maintained, green lawn makes your home look inviting and picturesque. However, in many parts of the country, water conservation is becoming more important. Xeriscaped landscapes incorporate drought-tolerant, often native, vegetation with water-saving drip irrigation and mulch. Xeriscaping has a cost savings of 36 cents per square foot annually through reduced irrigation and maintenance costs.3 Additionally, these landscapes are virtually maintenance free, which makes it an attractive option for busy buyers.

Include trees and shrubs to create texture and add interest to your landscape. Planting a few types of trees and shrubs of varying heights, widths and flowering times boosts your home’s curb appeal year-round.

4. Make it feel inviting.
It’s no secret that emotions play a role in a person’s decision to purchase a home. Stage the outside of your home to evoke warm feelings.

Stage your porch. If you have a front porch, make it feel more inviting by including seating, such as a chair or loveseat, an outdoor rug and a small table. If space is an issue, incorporate small decorative touches, such as a festive wreath or potted plant.

Hang flower boxes on your front porch railings and/or below your windows. If you don’t want to affix flower boxes to your home, purchase nice planters and containers and place them around your porch or on your front steps.

Choose flowers and plants that bloom at different times of the year for year-round appeal. For example, bulbs not only bloom all spring, they also multiply and come up every year. Perennials often flower for most of the year and will prevent you from having to replant them every year.

If you don’t have a green thumb, choose low maintenance plants and flowers. Flowers such as lavender, rosemary, and zinnias are a few low-maintenance and drought-tolerant options.

5. Boost Your Online “Curb Appeal.”
For those interested in selling, it’s important to know the effect online curb appeal has on a home. The better impression your home gives online, the more likely buyers will want to see it in person. Here’s how to get your home ready for its listing debut.

Stage your home. Staging shows your home in its best light and helps potential buyers picture themselves living there.

Hire a professional to take photos. A photographer has the skills and equipment to shoot your home in the best light and make it look its best.

Include a short video tour of the home. Videos are becoming a popular way to give buyers a glimpse of the home before they step foot in it.

Before you start a home project, keep these four things in mind:
1. Why are you renovating? In other words, is your intention to update your home and get it show-ready or do you want to sell it for more money? Don’t fall into the trap of undertaking major renovations that may not pay off when you sell. If your home is in good shape, a few inexpensive updates may be enough to make your home attractive to buyers.
2. The style of the neighbourhood. Whenever you renovate your home, make sure the project fits with the style of the neighbourhood and rules of the homeowner association. For example, an HOA may limit the choice and number of trees you can plant on your property. Similarly, a tall hedge border may not fit in in a neighbourhood of low, picket fences.
3. Permits. If you’re planning an extensive exterior renovation, you may need a permit from your municipality or other authority.
4. Budget. A budget keeps your project’s costs and scope in check. Make a list of the improvements you’d like to make, set a realistic budget and stick to it. If you’d like advice on improvements you can make to boost your home’s curb appeal, give us a call.

Are you thinking of boosting your home’s curb appeal or renovating your home before you list? Do you want help making your home more appealing to potential buyers online and in-person? Give us a call and we’ll help you present your home in its best light.

Sources: 1. Certified Staging Professionals
2. Ottawa Citizen, July 17, 2015
3. REALTOR.com

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Nutley NJ 07110

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