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    Simple But Effective: Nutley Front Yard Marketing

    When it comes to Nutley property search resources, one tool house hunters rely on without hesitation is so simple they probably don’t even think about it. Although online sites and search engines are incredibly valuable, some stall users until they give up their email address. Classified ads may be tried and true, but often require searchers to make a phone inquiry to learn the address in question. But there is a low-demand, high-yield, unequivocal property search aid without any of those drawbacks: the good ol’ frontyard ‘For Sale’ sign.
    It may seem like an awfully old-fashioned marketing method, but that sign remains one of the most effective tools we recommend to attract buyers. With the prices of single-family homes on the rise in half of the largest US cities, many who have been on the sidelines waiting for the market to turn around are revisiting the idea of selling. For them, what about putting out that ‘For Sale’ sign?
    One advantage is obvious: signs alert the most interested potential buyers – those already on a property search in Nutley. Your agent’s posted cell phone number (or a number that plays a recorded message) will certainly draw inquiries from interested buyers. Although its reach is a tiny fraction of the Internet’s, not everyone begins a property search online. To reach potential homebuyers who have targeted your neighborhood, the humble sign can be your #1 marketing tool.
    Today’s Nutley property searchers have cell phones, most of which have apps which recognize a digital feature some of today’s yard signs display: a QR code. When a QR design appears on a For Sale sign, users just use their phone to scan the code and instantly gain access to the agent’s web page with full information about the property. Not so old fashioned, after all…
    Drawbacks
    The main disadvantage is location location location: only people who already live in the neighborhood or pass by the property will see it. The quality of those reached is high, but their numbers don’t compare with what online listings can yield. Too, some homeowners are nervous about the idea of seeming to invite unwanted visitors – although the addition of a “call for appointment” tag usually resolves that issue. For those who are shy about announcing to the neighborhood that they are ready to move, it’s good to remember that the goal of marketing a home is to attract as much attention as possible: hiding the ‘product’ is counter-productive.
    There are many ways to advertise a house for sale. Many homebuyers’ property search begins with an agent; some with an online session…but for others, that simple yard sign can be what prods them into thinking about the home that could be theirs. For anyone planning to market their own Nutley home, the surest first move is to hire a professional: an agent with a proven multimedia marketing plan. And you can bet that a good old-fashioned (or nowadays, new-fashioned) yard sign will be part of it!

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      Three Features That Aren’t Selling Homes Today in Nutley

      here is no such thing as a ‘universal trend’ when it comes to residential real estate: a quick look through the current Nutley listings will confirm that. At the highest end, the most luxurious features will always attract some home buyers, just as in the great majority of listings, practical value prevails. But some shifts in priorities do seem to be underway, perhaps because of today’s altered selling environment.  Some features that used to help sell listings in Nutley are no longer being emphasized – a sure sign that buyers aren’t asking for them.
      For anyone preparing a property for sale, the listings hold clues that can prevent wasting time and effort. Some formerly popular elements fading in today’s market:
      1. Square footage and grandeur
      There was a time (and recently) when people looked for the largest home they could financially support, with high-fashion accessories and embellishments that marked its expense and grandeur. The reality is people can no longer afford those luxuries, or, even if they can, are electing to shy away from some of the more showy features. Market analysts assert the home listings currently moving on and off the market with ease promote small, comfortable homes. Especially those with a high level of energy efficiency.
      2. Formal Living Room
      When “big” was in, so were grand formal rooms.  More of today’s buyers, however, tend to seek multi-purpose rooms with an open layout and seamless flow.  They don’t want a sunroom, a formal entrance, a formal dining or formal living room: they want a kitchen that is functional, built to last, easy to clean, and one that opens onto the rest of the living space.  I have to confess that, even when formal living rooms were in vogue, I usually could see the question in the back of most prospects’ minds, who ever uses that ‘formal’  living room, anyway?.
      3. Whirlpool Tub
      Once considered the gold standard in master bathroom remodels, the jetted tub has gone the way of the other more formal features as buyers shift to a more environmentally-friendly mindset.  I can’t tell you how many homes with Jacuzzi tubs I have listed where the owner tells me, “I never use it – I don’t even know if it works!”  If you are considering a bathroom remodel, you might better opt for a larger shower — currently a popular option with the baby-boomer crowd mindful of easy bathing access.
      The takeaway?  More of today’s homebuyers are passing up the grander features (especially energy-hoggers); instead gravitating to the listings that emphasize practicality and modern functionality. If you are preparing your own home for sale, do give me a call. I’ll be happy to offer my input on the most direct course to today’s homebuyer.

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        Cooling Nutley Energy Costs This Summer

        For most of us, as soon as we feel the opening blast from the first truly hot Nutley summer day, we automatically fire up the air conditioner. While that may seem like the only way to keep our property from broiling, later — when we open up the next electric bill – we’re reminded once more that it isn’t necessarily the most efficient.

        There can be longer-range benefits to battling the heat using a more energy-conscious strategy. If you later decide to put your property on the market, I find it is now common for prospective buyers to ask to see a year or two of utility bills – and you don’t want those to cool your prospects’ enthusiasm!

        Here are a few ways Nutley property owners are using to keep their cool while conserving summer energy use:

        1. Seal Off Your Windows
        Adding sealant to your windows is an inexpensive yet often overlooked way to keep cool air inside. Although we usually think of sealing heat inside to save on winter heating bills, the loss of cool air can be just as much of an energy drain during the other half of the year.

        2. Make the Most of Ceiling Fans
        Take advantage of the enormous difference ceiling fans can make. While central air conditioning refrigerates and circulates air throughout the whole house, ceiling fans can be effective in individual areas – while drawing a fraction of an A/C’s electricity. The comfort factor added by stirring even warm air is instantly noticeable. When used in conjunction with room or central air conditioning, ceiling fans can provide comfort at temperatures set several degrees higher.

        3. Program Your Thermostats
        Programmable thermostats give you all-day control and major energy savings during those parts of the day and week when nobody’s at home. Many newer properties already feature programmable thermostats, but you can have one installed for a fraction of the price you inevitably pay for those lapses of attention older systems allow. All thermostats shut down the A/C when your home reaches the desired temperature, but programmables let you make smart changes in what and when (and can also be big heat-savers during winter months).

        Taking these few steps can help save hundreds – even thousands – of dollars over the lifetime of your property. Now that the hot weather is on the way, feel free to contact me if you need a Nutley vendor referral or for any other property-related questions I’ll be happy to help answer.

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          New York City Commuters: Looking to Buy a home in Nutley NJ

          Nutley NJ is a great place to live if you work in New York City but don’t want to live there, the average rent in NYC is about 3k per mo. The average home in Nutley NJ, costs about $300k in which your mortgage and taxes would be about $2500 per month (w/ 20% down)  and you on the property! The commute to New York City is about 40 minutes, from Nutley there are many ways to get into NY. Train, Bus, Park and Ride etc. I like to personally drive to the NY/NJ Water way and take the Ferry over to New York, Nutley is also great for first time home buyers looking to buy a Town Home in Cambridge Heights in Nutley huge 2000 sq ft NY Brownstone style homes go for about 350k-450k you will like the ambiance of Cambridge Heights, the complex was built in early 2000 it boasts  a massive pool and recreation area with tCambridge Heights in Nutleyons of parking for visitors and its actually 1 block away from Buses to NYC and a park and ride. All shopping and stores are within walking distance as well. So if your thinking about getting out of NYC but need to be there every day give me a call!great place to live if you work in New York City but don’t want to live there, the average rent in NYC is about 3k per mo. The average home in Nutley NJ, costs about $300k in which your mortgage and taxes would be about $2500 per month (w/ 20% down)  and you on the property! The commute to New York City is about 40 minutes, from Nutley there are many ways to get into NY. Train, Bus, Park and Ride etc. I like to personally drive to the NY/NJ Water way and take the Ferry over to New York, Nutley is also great for first time home buyers looking to buy a Town Home in Cambridge Heights in Nutley huge 2000 sq ft NY Brownstone style homes go for about 350k-450k you will like the ambiance of Cambridge Heights, the complex was built in early 2000 it boasts  a massive pool and recreation area with tCambridge Heights in Nutleyons of parking for visitors and its actually 1 block away from Buses to NYC and a park and ride. All shopping and stores are within walking distance as well. So if your thinking about getting out of NYC but need to be there every day give me a call!

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            10 Things For Sale Buy Owners Can Do To Sell Their Homes Now

            I came up with a list of 10 things that For Sale Buy Owners Can Do To Help Sell Their Home without a Real Estate Agent here they are:

            1) Post an ad on Craigslist.com

            2) Post an ad on Backpage.com

            3) Post your home on Facebook & all your Social Media Accounts

            4) Lawn Sign with a Website address

            5) Post an ad on Kijiji.com (owned by ebay)

            6) Get a Free website from GOOGLE sites (use home address)

            7) Send letters to 20 surrounding neighbors w/ photos and price

            8) Do not post on FSBO sites, your competing with others

            9) Make a sell sheet with photos and features and price to hand out quickly, keep them with you at all times in the car etc.

            10) Host an Open House when Real Estate agents have their Open Houses.

            and if all else fails, Just call me I would be Happy to help you Market your home.

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              Nutley Open Houses Still Sell Homes!

              In the Age of the Internet (that’s what we’re in the middle of, I’m pretty sure) it is widely held that everything you want to buy is merely a mouse click or two away. It’s sort of like“Alice’s Restaurant”: ‘you can get anything that you want’ – only better, because you don’t even have to ‘walk right in.’

              If that were true, selling your Nutley house would be as simple as turning everything over to your listing agent, watching its picture go up on the Web, and WHOOSH!, it’s sold! Pack up and move!

              Of course that’s seldom the way homes get sold, and for at least one good and logical reason:

              Nobody wants to live inside a computer.

              When prospective homebuyers get serious, they leave the computer to pay a visit to the real, 3-dimensional Nutley — and the homes for sale here. They want to see what our neighborhoods looks like in real life, rather than through a photographer’s lens. What it feels like to walk through the front door. What the sounds of the neighborhood are like when you stand in the back yard. How the air smells, how the sunlight plays on the walls of what might become the kids’ bedroom, etc.

              And here is the point: once they’re serious enough to get up and away from that computer screen, they might just drive by one of my Open House signs. In fact, if it’s a weekend morning, they might be driving around the neighborhood actively looking for an Open House sign — because stopping in at an open house is the least complicated way for anyone to compare a property they have already seen (have made an appointment to see later) with a new possibility.

              That is why I tell my clients that an old-fashioned Nutley open house is worth the trouble to prepare, and worth my giving up that Saturday or Sunday to host. When asked (by the N.A.R.), close to half the people who have bought a home say they used open houses as information sources for their home search; and a reliable 15% say the house they bought first came to their attention through an open house or sign.

              Whenever you are looking to buy or sell a Nutley home, don’t hesitate to make full use of the Internet and all the convenience and efficiency it brings to the process…but also be ready to make use of the old stand-by: the open house. Give me a call any time: together we’ll make full use of both!

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                Nutley Homebuyers Look for Space

                Those of us who focus professionally on our Nutley real estate trends can vouch for it: outdoor living sells! And depending on what life phase their family is in, homebuyers’ choices tend to follow similar lines.

                The 2012 Residential Landscape Architecture Trends Survey confirms again how important those backyard grills and dining areas are when it comes to what most people have at the top of their minds when they think about buying homes.

                When potential homebuyers come to me, some of the features highest on their “must have” list virtually always have something to do with outdoor space.   Young families buying homes, for example, are usually pleased to find a grassy area off the kitchen where their toddlers can toddle.  High-profile clients often seek out impressive spaces with great foot-traffic flow for indoor/outdoor entertaining.  Empty-nesters buying homes often come to me seeking the opposite — less yard with easy- or no-maintenance landscaping.   The point is, no matter what the age or demographic of the buyer, in today’s market, outdoor space sells.

                So — what is hot for those buying homes in 2012? The survey I cited earlier is one conducted every year by the American Society of Landscape Architects. This year they came up with some clear winners. According to the survey, top popularity goes to BBQ grill space (97.4%), followed by low-maintenance landscapes (96.6 percent), fireplaces/fire pits (95.8 percent), and dining areas (95.7 percent).

                Not so obvious winners were decorative water elements such as ornamental pools, splash pools, waterfalls, grottos, water runnels or bubblers, and pergolas. Not as popular as they once were? turf lawns at 50.9%, gazebos at 49.1%, and hammocks at 27.4%.  Go figure!

                If you are considering an outdoor remodel before selling your own home, be sure to design with Nutley buyers in mind. Contact me any time for a stop-in — I’ll be happy to go over the features most clients look for when buying homes today.

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                  What Is Your Home in Nutley NJ Worth?

                  Figuring out home values when the market is in flux is truly a job for experts. We have seen the national real estate market begin to rebound, and expect Nutley home values to soon start to reflect movement as well. Most local homeowners are in the habit of keeping an eye on area home values. But especially for anyone considering buying or selling this spring or summer, estimating their home’s value is one of the first items on the agenda.

                  To get you started, there are a couple of different methods to help establish a ballpark estimate of what your home may currently be worth.

                  Certainly the quickest and easiest tool is the calculator on Bank of America’s website, >SEE WHAT YOUR HOME MAY BE WORTH IN NUTLEY NJ.  This free online calculator uses accumulated public record data joined with other factors to produce an estimate of home values. All you need to do is enter your address and wait for the magic.

                  I do have to put in a word of caution, though. Like any computer program, it’s fast and precise –but also maddeningly capable of disregarding what we humans think of as ‘common sense.’ So, while it is fun and interesting to get this kind of readout, it’s at best a ballpark estimate (and at worst, downright misleading!).

                  There are many other sites boasting similar tools — variations of the same idea and pulling from slightly different data sets — but the approach they use to calculate home values stays the pretty much the same. You only need to enter your address and there you go: instant estimate.

                  While these calculators are great at aggregating data, nothing replaces human input.  Real estate is, after all, the very definition of a local occurrence, so if you’re looking for more than an estimate, it’s time to call the pros in.

                  When an experienced agent (someone like yours truly) creates their professional estimate, it not only takes into account the trends for properties closest to yours, but also incorporates real life features — such as the curb appeal your home and garden offers right now. The better kept your property is at any given time, the greater its estimated value should be. An agent can also suggest the small changes that work best to enhance a property’s value.

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                    107 Celia Terrace in Belleville NJFede of COLDWELL BANKER RESIDENTIAL-107 Celia Terrace, Belleville NJ 07109

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