How I Sold 5 Enclosure In Nutley New Jersey

It Took Some Creative Marketing Over A Holiday Month But We Got The Home Sold!

Nutley Luxury Homes For Sale

5 Enclosure in Nutley NJ was an interesting home to say the list, this home was built in 1886 by Erik Von Strom, He was a Swedish nobleman that made his way into Nutley in the late part of the 1800’s when Nutley was still mostly wooded land with small homes, Mr. Von Strom was an Architect and he built 5 Enclosure for him and his family, he stone was taken from the local Quarry in Nutley which was located on North Ave. in the Spring Garden Section of Town.

At that time Nutley attracted many prominent and wealthy NYC families, once such family was the Satterthwaite Family and at the time the town was called Franklin Farms.

During the late 1880s, painter Frank Fowler founded an artists’ colony on The Enclosure, a dead-end street that is near the Third River, a stream that runs through the town’s parks. Later artist residents of the street included Frederick Dana Marsh, Reginald Marsh and muralist Michael Lenson.

Nutley’s current town historian, John Demmer, is the author of the book in the “Images of America” series titled Nutley; Demmer is also part of The Nutley Historical Society, a not-for-profit organization dedicated to serve the educational, cultural and historical needs of the community. The Nutley Historical Society manages the operation of The Nutley Historical Museum, housed in a former town schoolhouse at 65 Church Street.

Several other historical works on Nutley have been written by local historians, notably the late Ann Troy’s Nutley: Yesterday – Today; “Nutley” by Marilyn Peters and Richard O’Connor in the “Then and Now” series; and books about the Nutley Velodrome. Local resident Chris Economaki wrote extensively about the Nutley Velodrome in his autobiographical racing history Let Them All Go! as the Velodrome was the first racetrack he had visited as a child.

Well that is the Historic relevance of 5 Enclosure, but now here was the problem, the home had been on the market for a good solid year listed with 2 other brokers that could not sell the home, A lot of people complained about the curb appeal so I had to figure out a way to get people in the home and this was where I started. The First thing  I did was great photography of course, and then an awesome 3D Tour that you can view here.

I took over the listing in Early December and we found a buyer in 45 days! here is what I did.

We Did The First SANTA OPEN HOUSE!!!!

5 Enclosure NutleyThe open house was a smashing hit! we had dozens of people come to the house and see the great work that was put into the home and then we started gaining traction, We had a massive online presence we built for each Social Media Platform,  Facebook, Instagram, You Tube & Re-Targeting Campaigns before the next open house, several people came back and they were taking a second look at the home, that is when we found our buyer, A Canadian couple that were relocating and fell in Love with the town of Nutley, they came to our Open House and then I sent them a link to the 3D Walk Through and I was tracking who kept looking at the house, the Canadian couple fell in love with the home and wound up purchasing the property, If it were not for our massive online campaign that home be still be looking for an owner.

About Matthew DeFede

Nutley Real Estate Agent

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